Website design & care
A better website.
A clear price.
Custom design, hosting, and someone to keep it all running. From $179 a month for 12 months, then $99 a month for care. No setup fee. See your estimate without an email or a call.
Same care. Two ways to pay.
Choose an example, then adjust what you need.
Need less? . Every example includes a custom design, hosting, and care.
Prices below are per month, with the build spread over 12 months. From month 13 you pay only the care part.
What the site has
Where the content comes from
Advanced optionsImports, integrations & more
These stay in your estimate when you close this section. Custom integrations and ongoing content work need a scope review.
Design
Custom connections
More ongoing help
- Hosting, SSL, CDN, DNS management, uptime monitoring, nightly backups
- Dependency and security updates, form handling, analytics
- Routine content edits within fair use (up to 2 hours a month): text, images, prices, hours, testimonials, team members, reordering sections, small color or spacing tweaks, all written to match your voice guide
- Two-business-day turnaround on edits (same-day with Priority care)
- Add the optional self-service editor to change text, photos, and entries yourself, with the design protected
Custom work beyond this menu is quoted before we begin. Talk it through in 15 minutes.
Next
A brief, not a checkout.
Tell us what the site needs to do. We confirm scope and a start date before sending an agreement and payment link.
A comfortable first step
See the direction.
Then give the go-ahead.
We agree on the scope and collect your first monthly payment before design starts. You see a homepage direction, with one refinement included, before we build the rest.
If you decline that direction before approving the rest of the build, we refund your first monthly payment and cancel the project and subscription. Once you approve, the normal project agreement and minimum term apply.
Custom discovery and integrations are scoped separately, with any separate fees and terms agreed before payment.
What care covers
A website you can stop worrying about.
Request routine changes through a simple form on our website. Add an editor if you prefer to update content yourself. The design stays intact either way.
- Hosting, SSL, CDN, DNS management, uptime monitoring, nightly backups
- Dependency and security updates, form handling, analytics
- Routine content edits within fair use (up to 2 hours a month): text, images, prices, hours, testimonials, team members, reordering sections, small color or spacing tweaks, all written to match your voice guide
- Two-business-day turnaround on edits (same-day with Priority care)
- Add the optional self-service editor to change text, photos, and entries yourself, with the design protected
- Quarterly check-in and a performance and search snapshot
- The portability promise: leave after the minimum term with your design, content, and code
Quoted separately
- New pages, new layouts, or new sections that need design
- Integrations, redesigns, copywriting, campaigns
Included in every build
Thought through.
Front to back.
- A one-page voice guide before design starts: who the site is for, what they should do, and the words and tone the site uses, written down so every later edit has something to match
- A search plan before design starts: the page map and URLs, the question each page answers for Google and for AI assistants, and where FAQs, internal links, and structured data go
- A speed budget, optimized images, and mobile performance checks before launch
- Semantic HTML and relevant structured data (JSON-LD) to help search engines understand your pages
- Clear business details, authorship where relevant, and useful sources and dates
- Clear, crawlable content for search engines and AI search. Rankings and inclusion are not guaranteed
- Sitemap, meta and social-share tags, and a redirect plan to protect existing links during the move
- One clear call to action on every page, and copy edited to earn the click
- Static pages where practical, automatic HTTPS, and restricted access to editing tools
- Two rounds of revisions, in the browser, on the real site
- Hosting, SSL, monitoring, backups, and the portability promise
Custom work beyond the menu is $150 an hour with a $500 minimum. Extra care is $120 an hour. Both are quoted before we start.
Questions
About the money.
When do I make the first payment?
After we agree on the scope, start date, and agreement, but before design starts. On the monthly plan, that is your first month's subscription, with no separate setup fee. If you pay for the build, the build fee is due before design and monthly care begins at launch.
Why is paying for the build cheaper?
The monthly plan spreads the build over twelve months with a 15% spread on the build portion, so you can start without a lump sum. Paying for the build up front skips that spread. The estimate shows the difference over the first year for whatever you have selected; from month 13 both plans cost the same care rate.
What if I don't like the design?
On the monthly plan, we show you the initial homepage direction and include one refinement. If you decide it isn't right before approving the direction and the rest of the build, we refund your first month's payment and cancel the project and subscription. The unapproved design is not transferred. Once you approve the direction, the normal project and minimum-term agreement applies. Separately quoted discovery or custom work has its own terms, agreed before payment.
What happens after the 12 months?
Your payment automatically drops to the care rate shown in your estimate from month 13. The build is paid for, and you own the design, content, and code. Continue with hosting, maintenance, and routine edits month-to-month, or leave with your site at no handover fee. Prefer one invoice a year? Pay twelve months of care at once and two of them are free. The same offer applies if you paid for the build, once the 3-month minimum is up.
What does care include?
Hosting, security and dependency updates, monitoring, backups, and routine content edits within fair use, up to two hours each month. Use our change-request form to select your site and page, then describe the text, photo, price, or other content update. Extra work is quoted before it begins.
Is the estimate the final price?
It is a starting estimate based on what you select. We confirm scope and price before payment. Custom integrations, ordering, online stores, and ongoing content work need a closer look. Third-party subscriptions, transaction fees, delivery charges, and any applicable taxes are separate.
I have 50 blog posts. Is that 50 pages?
No. Fifty blog posts are entries, not pages. They share one reusable layout, so fifty posts add about $500 to the build once we import them, instead of the $7,500 you would get by counting them as fifty pages. Pages are priced one at a time only when they need a layout of their own.
I have twelve services. Is that one page or twelve?
One collection, $400, when the twelve share a layout and you add the content yourself. You are paying for the design and the machinery behind it, not for each service. Pages are priced one at a time only when they need a layout of their own, like your home or pricing page. Us writing the twelve is quoted as copywriting.
What is a reusable layout?
A reusable layout is one design used for many entries that share a shape: blog posts, projects, team members, or dishes. You pay for the layout once, $400, however many entries use it. An optional editor lets you add and update entries yourself.
Do you do SEO?
Every site includes the structural side: a page map built around the questions people search, semantic HTML, structured data, sitemaps, and redirects that protect your existing links. Keyword research, competitor gaps, and a brand voice guide come in the $600 content plan, and writing is $75 a page after that. Effective+ is two written pieces a month plus a monthly search and performance review, from $399 a month. We do not run ad campaigns, and no one can guarantee rankings.
Do I need a sales call?
No. Choose an example, adjust your estimate, and send a short brief. We can confirm scope and arrange the project by email. If a conversation would help, book fifteen minutes.
Have a question before you start?
Send a brief or book fifteen minutes. We'll help you work out what the site needs.