Process

Brief. Build. Launch. Care.

Starts any day. About seven business days of build time once your content is in, because we build from a system that already works. Bigger sites get a longer, still fixed, schedule up front.

1. 1

   Before we start · A day or two

   Brief

   We write down who the site is for, what they should do, how you sound, and what each page has to be found for.

   • Build your estimate, or size it with us on a short call
   • A one-page brief: audience, the one action that matters, your voice, what you like and hate
   • A search plan: the page map and URLs, the question each page answers (for Google and for AI assistants), redirects from your old addresses, and where FAQs, links, and structured data go
   • Send two or three sites you like, and why. Plus logo, photos, and any copy you have
   • We confirm scope, price, and a start date, then send the agreement and payment link. Design starts after the agreement and first payment
   • Don't want to make every decision? Say so. We draft from how we experience your business

   Optional: a direction board. Three quick looks before we build, so you pick a direction instead of reacting to one.

2. 2

   Build time · About 7 business days

   Build

   Design happens on the real site, not in a picture of it.

   • Day 1 or 2: a live link to your homepage direction with your real content, on your phone and laptop
   • One refinement of that direction. Monthly clients can decline before approving the rest of the build for a refund of their first payment and cancellation of the project and subscription
   • Approve the homepage direction before the remaining pages are built
   • Then every page, built to the search plan, with the forms and the tools you already use embedded where people expect them
   • 2 rounds of revisions included in total, including the homepage refinement. More at $120 an hour, and we say so before crossing that line
   • The invisible parts: performance checks, relevant structured data, meta and share tags, redirects, and useful crawlable content
3. 3

   Launch day · One day

   Launch

   We point the domain and watch it go live.

   • Final checks, scores you can see
   • Old URLs mapped and redirected to protect existing links
   • If you chose the editor, a short video on updating your own content
4. 4

   After · As long as you like

   Care

   The site stays fast, current, and yours.

   • Choose your site and page in our change-request form, then describe the update. Routine edits are done within two business days, within your care allowance
   • Or use your optional editor to change text and photos
   • Every quarter, a snapshot of speed and search, and one suggestion
   • Monthly subscriptions automatically drop to the care rate from month 13