Vibe Fitness is a women-owned strength and mobility studio in Greenville, South Carolina. Andrea Kolman owns it and coaches most of the classes. Members range from their early twenties to their eighties. The room is a big part of why they come: a sprung floor, hexagon lights on the ceiling, colored lights that change with the music, fairy lights down a brick wall, and a disco ball. Andrea redecorates for every holiday.
Where we started
We ran a check-up on the old Wix site in September 2026. The owners told us two things: they couldn't change anything without breaking the design, and the site wasn't bringing in new customers.
Both problems had one cause. The pages that should sell, Classes and Meet the Instructors, were images with 32 words of text each. Changing a class description meant editing a picture. And because the words were in images, Google and AI assistants had nothing to read, so a search for strength classes in Greenville didn't turn up the studio. Ten of twelve pages had no main heading. On a phone, the homepage took 8.9 seconds to show its main image.
What we built
A homepage that says what Vibe is. The headline reads "Small-group strength and mobility classes in Greenville, SC." Below it: the intro offer, the schedule, and a line of member reviews, followed by photos of the studio.
The room, on the screen. A disco ball, drawn in code, turns in the hero and spins faster when you scroll. The site's accent color cycles through the studio's light colors. Decorations follow the calendar the way Andrea's do: hearts in February, bats in October, leaves in November, snowflakes in December.
Classes people can read. Each class has its own page with who it suits, how hard it is, what to bring, when it runs, and who teaches it. The schedule and pricing pages are built from the same files, so a new class time or price is one edit.
A shorter path to the first class. Every page carries the 3-for-$30 offer. It leads to a page that explains what the first visit is like, where to park, and the one-time account step in the booking system, before sending people there to buy.
Built for search and AI assistants. Each page has a focus keyword, a written title and description, and structured data that tells Google the studio's address, classes, class times, and prices. A plain-text summary for AI assistants is generated from the same files, so it stays current.
Easy to edit. Classes, prices, coach bios, and reviews are each a set of short files with labeled fields, ready for an editor the owners can use without touching the design.
Early numbers
On a preview build, measured with Lighthouse on a simulated phone, the new homepage scores 91 for performance and 100 for accessibility, with no layout shift. The old homepage scored 69. We'll measure again after launch, on the live site.
Still to come
The site launches after the owners review it. We'll update this page with the live site, and with how search traffic and sign-ups change over the first few months.
